When it comes to Moschino fun, playful, provoking and unorthodox are words you can best use to describe the looks this Italian brand gives you. As the late designer Franco Moschino didn’t pay any mind to the fashion elite, the current designer Jeremy Scott, who made his debut at Moschino last season, is happy to continue this tradition. No one can do Kitsch better than Scott and with his Spring/ Summer 2015 designs he proves this again.
Just last season Jeremy Scott gave a big wink to McDonald’s and Chanel for Moschino’s Fall/Winter 2014-2015 collection where he also included my yellow happy friend Spongebob. This time he’s got his inspiration from Mattel’s most famous creation and every little girls dream: Barbie. While growing up I wasn’t a big fan of the Barbie doll itself (I wasn’t much of a doll person), I was always a fan of her looks. Those bubblegum pink outfits, flashy accessories, glamorous shoes and fabulous handbags…ooh I secretly dreamed of having a fun fashionable wardrobe like that when I grew up. Looking at Barbie dolls I knew in the back of my head that fashion was somewhere in my future. Watching this fashion show was like watching your childhood fashion role model walking down the runway. Along came Corporate Barbie, Sporty Barbie, Malibu Barbie, Prom Barbie, Glamour Barbie… They were all there.
Of course Jeremy gave these outfits his own twist and plastered the Moschino logo on many of the pieces, but nonetheless these outfits are screaming for your reaction. And reactions they got. Especially on YouTube where the entire show can be watched. You can imagine that not everybody is positive about this collection but overall they do see the point Jeremy is trying to make. This is not your typical high-end designer fashion show. While some of these pieces may come across as cheap or tacky or what not, I do agree with Jeremy. Fashion is supposed to be fun and not always that serious, I think Jeremy did a great job implementing that in this collection that has very wearable pieces for the everyday life. For sure pop stars, like Katy Perry, Rita Ora and even Nicki Minaj will eat them up.
In a backstage interview with Style.com Jeremy stated:
Like every girl and gay boy, I loved Barbie. It’s hard not to; she’s practically perfect. She’s a good big sister, she’s had every job in the world, worn every outfit. And it’s just joyful. Her and I share the same things: We just want to bring joy to people.
That joy was also seen in the runway show when model Charlotte Free came on roller skating to the end of the runway in Moschino logo bra, track shorts, headband and sweatband, all in bubblegum letters, and gave the audience a shimmy while heading back. For a second there my heart skipped a beat as she was roller skating pretty fast towards the runway end, but she clearly knew what she was doing. The Moschino SS2015 runway show gave me joy while watching it.
My top favourite looks
Including the big finale:
The models came down the runway on the song “Barbie Girl” from Aqua. In the YouTube video different music is chosen.
During this show I was kinda reminded of characters Elle Woods in the movie Legally Blonde and Fran Fine in the sitcom The Nanny. What do you think? Watch the entire fashion show here:
Just like with the Fall/ Winter 2014-2015 collection Moschino offers a Spring 2015 capsule collection. A limited range of pieces from the collection is now available on Alchemist, Hirshleifer’s, Net-a-Porter, Nordstrom, Opening Ceremony, Saks, Rent the Runway and Shopbop, reports Fashionista.com. Prices range from $35 for a headband to $2,675 for a leather jacket. The capsule collection is of course also available on Moschino.com. You can bet that the hand mirror iPhone case, seen in the second look of the show and the second pink look in my favourite looks above, will be a fast seller. Get your Barbie on girls.