We all have a thing for brands. To some people brands mean more than to others. But where does this fascination comes from? In this documentary we see how Alex Riley, who thinks he’s immune to brands, finds out with the help of marketeers, brain scientists and exclusive access to the world of the superbrands why we buy them, trust them and even idolize them.

Brands like Louis Vuitton, Chanel, Burberry and Nike (all favourites of mine) pass the surface. Very interesting to see. Watch and learn.

XX Fashion Diva